Solutions:

We have arranged a van with a table tennis court. We have focused the areas which had playing grounds, indoor sports clubs, and residential areas to pass the message. We hired two table tennis players to play the game before the audience in a mobile van and they had asked people to participate the game. This activity encouraged the audience and the people who won the game had their offer coupons.

Impact:

The above event led us to gather more public on the opening ceremony. We have arranged traditional Chanda Mela to welcome the customers and chief guests. Placed a small registration table to collect the database which will be useful for our clients in future to provide the additional offers, introductory offers, and discounts on a special day for their new customers.